Jul 27, 2022
How’s your summer going? Have you been embracing the season and having fun? Would you like to infuse more fun into your summer starting right now?
The summer is still young and there is still plenty of time to make the most of it - yes, even as adults who aren’t “out of school” and still have a business to run.
In today’s new post, I’m sharing 3 simple things I’m doing this summer to not only inject more fun and playful vibes into my life + business but to also bring in more sales all summer long.
Read on to find out how you can squeeze out some sweet new deals and ensure your summer bears fruit through the season and beyond.
Summer is the time to have fun
What does summer mean to you? Growing up, as kids, we associated summer with time off to play and have fun. School was out, and we were free to do whatever we wanted to do. However, now that we’re adults and entrepreneurs, those months off are no longer the same; most of us still need to work throughout the summer. But - and this is a big BUT - that doesn’t mean that summer can’t still be a season of fun for us.
The summer is still young, and there's still enough of the season left for you to embrace. I’d like to challenge you to think of how you can infuse more fun into your life and business throughout the rest of the summer.
First, assess where you’re at in your business
When I think of summer, I often think of gardens and how they share their bounty this time of year. The fruit I’ve been finding at farmer’s markets has been incredible!
This gets me thinking about everything the farmers have to go through in order to produce their summer harvests. Before the fruit, they had to tackle the weeds. Weeds are inevitable, but they must be removed so they don’t get bigger and bigger and prevent the growth of the fruit to come.
The same is true in your business when it comes to sales. In order to grow sweet new deals, you’ve got to first remove the weeds. So this is the time to assess what you need to get rid of in your business. Take an index or inventory of what you’re growing and the path that you’re on, then determine if there’s anything that may get in your way that needs plucking. You want to catch it now before it gets any bigger so that you can produce your sales fruit.
Here are 3 things you can do make more sales this summer
How much time have you taken for yourself this year to relax and rejuvenate? This summer is the perfect time to do so. Wondering how resting translates into more sales? Here’s the thing: If you're constantly stressed, worried about making sales, and never take time to rejuvenate, you’re going to burn yourself out - and that does not lead to more sales. Some of my best work comes after I rest. Have you noticed the same for you?
It doesn’t have to be weeks or months at a time, but a couple of days (a day, even) to step away from screens and pamper yourself will create a solid foundation to help you bring your best for the rest of the year. Focusing on your own health and wellbeing is an investment in your business that leads to more sales.
How can you begin to cultivate a habit where you create fun in your business every day? In order to love what you do, you need to have fun at what you're doing. It's really that simple.
This is about creating fun within your business. What tasks are you doing that you may need to delegate because they aren’t any fun for you, and perhaps as a result, you're not doing a good job at them? Or maybe you're always avoiding them? Then, think about what tasks you love that you can create even more fun around. Maybe it's playing a game, if you're competitive, competing on timing or efficiency. Maybe it's making it fun by going to a coffee shop and working with a friend. Fun looks different for everyone, so the key here is to find what feels playful for you and do more of it.
This last strategy is about relationship building with your customers. Find ways to connect with them this summer, whether it be en masse such as on social media or via your email list, or one on one (if you do lots of high tickets, the low volume offers).
Ask them what they're doing this summer that they enjoy. Check-in on them personally to deepen the relationship, and ask if there’s anything you can do to specifically support them this season. Strengthening your relationships now plants seeds that bloom throughout the rest of the year.
I hope this helps bring more fun
(and sales!) into your summer season. I’d love to hear how you’re
spending it (Vacation? Extra pool time? Travel?) - hit me up
on Instagram and show me some pics of you having
fun!