Feb 16, 2022
Have you hopped on the Reels train for your business yet?
You’ve no doubt heard how Reels are the new hot ticket “hack” of the Instagram algorithm, but before you embark on that enticing 30-day Reels challenge, I’m going to share some sales-specific insights with you to make sure you’re not wasting your time + energy.
Because if the Reels you create aren’t translating into sales, it’s far too easy to burn yourself out, spinning your wheels.
In today’s new post, you’ll find out exactly what you should be doing before you make your next Reel so you can attract the right people who then turn into clients and bring more revenue into your business.
Read on for a little #ReelTalk. I’ll help you create Reels that convert into something far more powerful than likes: sales.
Getting into Reels for Business
Are you making Reels for your business yet?
I have a couple of clients who have recently upped their Reels game. I know from my own personal experience, as well as through coaching them, that it takes a lot to get yourself to invest in making Reels. You need to really step into your own power, and be able to show up as yourself authentically. You need to be able to express yourself, communicate, and transfer your message. This takes courage and confidence. (And not to mention some learning curve time and technical know-how to master it!)
Now, can you imagine putting in all of this effort and then… nothing. You’ve shown up, you’ve delivered content that you put real thought into, and it doesn’t translate into sales.
I actually see this happen in a wide range of marketing efforts. The entrepreneurs I work with get themselves doing All. The. Things. They’re making Reels, they’re going Live, they’re getting featured in groups, they’re making their podcasts, they’re going on other people’s podcasts… and yet they’re not getting the sales they want.
And that feels terrible. And exhausting. I get it.
So how do you avoid spinning your wheels on marketing efforts that don’t pay off?
It starts before you create your next Reel.
Marketing with Intention
The next time you are going to launch into a new marketing activity (today we’re focusing on Reels, but really, this is applicable to all of the above activities I just mentioned), I want you to pause and first consider your intention.
Begin with the WHY.
Why are you going to do this thing that you're about to put energy and effort into? The mistake that I keep seeing so many people make is that they're not even thinking through what their intention is before they begin making Reels. They do not truly consider the outcome they’re hoping to create by putting in this effort.
You may think you’re making Reels to make more sales, but when you really drill down on the specific intention, what is it? Are you making Reels to increase engagement? To get more followers? To form a genuine connection? Or maybe are you seeking validation in your business? Are you here for the likes and comments in order to feel a sense of accomplishment at the end of the day?
Here's the deal. All of that is cool. More engagement is great, more followers are awesome, but the truth is more followers don't pay the bills. More clients pay the bills. So when you're taking on a new marketing strategy such as upping your Reels game, you need to start with the end in mind. Literally. And I don't mean that in the cliche way, but I mean literally figuring out what your intention is specifically and how you can create a strategy behind that in order to achieve your goal. Otherwise, you're just doing things to do things and then hoping they turn into money. And while that may be a strategy in and of itself, it's one that I hope you're not going to be adopting because, quite frankly, that's what leads to burnout.
Doing All. The. Things. and just hoping they’ll work, will not only leave you disappointed in the end, it will inevitably cause you to lose your motivation towards doing any of them.
Determine your Desired Reels Outcome
What you really need to figure out before you create any more Reels is what is the outcome you're hoping to achieve by doing it. If you are going to create a Reel every day for the next 30 days, cool. But why? What's your intention behind participating in this challenge? What are you hoping to accomplish?
I see too many people doing 30-day Reels challenges with no real intention of what they want to get out of it. They hear that it’s a way to get their content seen, so they hop on the bandwagon, making Reels without a genuine “why” that relates to their business’ growth.
If your content is seen, what will that do for you?
A marketing intention is all about determining a desired outcome for the person on the receiving end of your marketing content. What will your ideal client ideally buy into?
Ask yourself: How can I get my ideal client to want to make a purchase decision? How can I get them to buy based on my marketing intention?
While you may be thinking, “That’s always my intention,” the truth is that purchasing is not always going to be your call to action.
Before your followers want to make a purchase, they first need to know, like, and trust you. Right? So some of your Reels are going to have the intention of building trust and familiarity. Next, it may be about building credibility, so perhaps your Reels’ intention is on showcasing your expertise through edu-tainment. Your intention will change and shift to accommodate different stages in the sales process.
The point here is that everything you create serves a purpose, or a larger goal. You don’t wake up and decide to create a Reel simply because some audio file is trending. Otherwise, you're just spending energy. You're spending energy rather than investing your time in sales-producing activities. That's an important distinction.
So before you create your next Reel, I want you to ask yourself: Am I spending time and tiring myself out for no reason, or am I actually investing in revenue-generating activities? Always have a marketing intention behind whatever it is that you're creating.
Going Deeper
Starting with an intention is a broad overview of a greater marketing + sales strategy. This is something we go far deeper into in my mastermind and in my one-on-one coaching sessions, as well as in my other groups and programs. We get specific. We customize our approach for your audience and your business goals.
If you’d like to chat about potentially working together, DM me over on Instagram and we can discuss your unique situation.
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