Feb 8, 2023
Don’t you just love when life presents you with inspiration in the most unexpected ways?
A recent bathroom renovation in my beach condo has got me thinking about business renovations or, what I like to call, a business edit.
A business edit is a process where you get rid of the things that are no longer serving you, and then call in more of the things that are for greater reach & profitability.
Periodic assessments like this can be powerful vehicles for transformation - for both you AND your clients.
Read on to tune into your gut, realign with your zone of genius, and serve more from a place of purpose.
What is a gut renovation?
I’m currently in the midst of a gut renovation in my master bathroom, which is where literally everything is torn out to be redesigned. You take the room “down to the guts” and start fresh.
I love the imagery of taking things down to the guts, of getting down to the root of things in order to rebuild something better. This same concept can be applied to your business. There are times when it is useful to go back to your foundation and restructure with intention.
The use of the word “gut” here also has a dual meaning. When renovating your business down to the gut, you also want to work from your internal gut aka your internal, intuitive compass.
Tune into your breath, and intentionally find your flow. Then, I want you to ask yourself, Was my business built by listening to my gut?
If, like so many others, you built your business by doing All The Things to get it up and running (and have been running ever since), now could be a great time to take an assessment, review what’s making you money, review where you’re spending your time, and determine if all of that is actually the way you want to proceed.
Think of it as an exercise like cleaning out your closet
When you clean out your closet, you’ve first got to take everything out to see exactly what you’re working with. Then, you begin editing it down - some stuff is given away to charity, some tossed out, and the rest is left to be put back in and organized as a more curated collection. Boutiques do the same thing - they don’t present a full clothing line but only hand-selected items that they call an edit.
That’s why I like to call this process a business edit - you’re curating your offerings and workflow. In your business edit, you want to put all of your cards on the table. You want to assess what you’re doing, how you’re doing it, what’s making you money, what isn’t, what you enjoy, what you don’t. Then, from your gut, you want to determine what you’re going to put back on the shelf - and what’s being edited out.
You literally get rid of the things you no longer need that are no longer serving you and, in doing so, call in more of the things that are. What you’re left with is a collection of things you actually enjoy doing and you get to monetize that collection, because this is YOUR business.
Do this mindfully
Word of warning: If you keep doing this over and over, you may never make traction in your business. But, if you haven't reassessed your direction in a while, now is a great time to pause and check in with your gut.
What is your gut telling you is your zone of genius? What is the thing that you were put on this planet to do? How can you serve more people by creating more aligned offers with your purpose?
When you conduct your business edit with client outcomes in mind, it makes it easy to monetize your curated offerings. Powerfully describe the ways in which you can help your clients transform. That’s what’s going to help you take your business to the next level.
If you’d like more guidance in tuning into your success frequency, please join us in Your Success Frequency Membership - it’s a must have for anyone who wants to transform their business to earn more money by doing more of what they love.
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