Principles of Marketing that Stand the Test of Time

May 13, 2020

Since quarantine began I have seen SO many crazy things happening in terms of sales and marketing...which is why I want to discuss principles of marketing that are true no matter what’s going on in the world. That brings us to episode 3 of the Breakthrough Business Babe Podcast, which is all about principles of marketing that stand the test of time!

 

In this episode, I’m sharing principles of marketing that are effective in ANY time and situation:

 

• As long as you are still providing value and giving people what they NEED, you can still sell in a crisis and people will still buy.
• Giving away your stuff for free will actually hinder your clients ability to maximize their breakthrough.
• Instead of slashing your prices, get creative with different payment plan options.

 

So when you’re thinking about selling and marketing during this time, I hope you remember these three main takeaways: 1) you can always sell, 2) when you give away your product, or your membership or whatever, you give away all of your magic, and 3) when you discount your products tremendously, you make people question if the value is there.

 

And don’t forget to listen to the episode to get your Breakthrough Business Babe Challenge of the week!

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it your IG stories and tag me, @jengitomer. 

 

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